Tweets, A Practise to Concise Writings

In writing, we tend to wanting to put everything in one sentence, don’t we?

Either in working an email, article, report, even a tweet. Whatever your craft is, conveying concise message takes long practice of repeat writing as process. But once you find rhythm that match you, it’d be as easy as talking to yourself. Even a better experience, as you can see the actual words and do a second round of checking prior to publishing it. Not to get it right but to get to that concise level.

I’ll share few of my tips. Not pro tho but I hope you’d find the following useful. A different perspective for you to elaborate.

Keeping it short.

Rushing to write everything in one sentence would lead you to craft a bulky one. Unfortunately, such only works when you’re wrapping a present to 5 years old for Christmas.

Most times, I find two elaborative short sentences is better than one non stop. You might tangled the non advanced readers during the read. Minimise possibility of creating bigger room for misinterpretation. If you do wish to tangled your readers, then served it purposefully. Say, to spark further questions, to seed doubts, to invite critics or debates.

Long sentence also expose us to redundancy use of words. Break it down by limiting to one key take out per sentence. Ask urself if you next sentence is needed. How is it useful to you, readers and the message itself.

Take Twitter as space to practise your craft. The platform is excellent to sharpen concise message crafting. It serves not just writing but also thru meme use to voice.

Celebrate mistakes. Typo is fine. Use it to train your creativity. The goal is improved skill not period of experience.

@threadreaderapp could be our compiling partner after series of tweets. They’d serve you the bridge that ease reviewing the writing for medium or other platforms.

Another important note to apply on practising your writing, always take considerable pause between first and your following reviews. This would replace the role of second person as editor – if you don’t have one.

So, if this kind a note suits you, I might proceed to my way of building perspectives thru writing. Or maybe on how I interpret data to craft elaborative storyline. Later tho 😉

Not getting the job I want turn out to be the best thing that ever happen to me.

“I rarely got the job I applied for, but instead it always lead me to a better experience.” That’s how I described my work journey in a sentence.

Everything doesn’t fit at the beginning. I was majoring accounting in vocational high school; taking psychology with more focus on human development for bachelor degree; learning how to build and valuate a company for master degree which majoring in strategic finance. Although I have reasons for each decisions back then, none of those make sense.

But now, at this point of my journey, I am confident to conclude that my background in education and experience makes my perspective unique in delivering my work. I have the right ingredients at hand. But, what do I do now?

The big picture is I manage projects. In actual, I’m responsible for digital product development from UI concept to its service build for clients. It is not the utilisation of new technology that fascinate me most, although it is interesting to learn that choosing it right would bring different result for users or audience who are using it. From my personal perspective, the context of having limitless possibilities to bring in ideas and new concept with data is far more attractive.

My interactions with those technology savvy people have challenged my thinking, “what other things can we create with these remarkable talents as my circle.” One of the best notion ever said to me last year was, “If you can get these talent, ty, you can build anything.” That simple coffee talk would require different page for me to outline.

Anyway, back to the sentence of how did I end up here and for that I want to start with me being a storyteller.

Of being a storyteller. I’d like to believe that I’m a born writer. I fall for reading and writing since elementary school. Biography and comics have been my greatest pleasure at the time. I remember discovering my first biography at the school’s library, a Michael Faraday story, then followed by me being crazy about Galileo. This led me to hunt all sort of books about him.

Writing has always been my favourite assignment until college. Of course, it was when I realise that everything needs to be delivered in writing.

Next, I was teaching English for my high school. I did it since my last year at the school up to the full college years. It was started by teaching English debate of the Australian style for the juniors. The experience served me quite well and helped me to shift from teaching to enter the corporate world.

The next job was translator for one of Indonesia’s biggest economy newspaper. Again, I responded to a challenge of learning new things. So, when the company offered me to try on the translator role, I told myself, why not.

My favourite experience during this period was the fact that I was parked in a room full of editors, almost no journalist. I got the space to interact with the best talent in the building. It was them who taught me to write and analyse facts better.

From being a Research analyst to managing online community. On the next adventure, I was applying for copywriter role for a Singapore-based company but end up to be a Social Media Research Analyst. They said, “Would you like to try taking a written test for a different role, We’re looking for SMRA for Indonesia?” At the time I don’t even know what kind of job is that or its scope.

But, of course it was a quick “yes” to the question. And yes again, I got the job which led me to learning to understand customers behaviour online. Finding insights from social media buzz, of Twitter, Facebook, blogs, news to forums. Basically, anything the crawler could capture as data from the internet. From the insights We defined actionable recommendations for the clients.

The experience has brought me to the advertising industry. I kicked it off by managing and helping to analyse social media account for brands with goals of handling its community and online activities. From one campaign to another and one position to another til finally I decide to take more freelance jobs for personal reason.

Learning from everybody on developing digital product. How do I ended up in digital product development? It just happened. I followed any challenges deliver to my door. The thing is I’m always eager to understand the purpose of each job I do.

I’m aware that wanting to know everything is too much but I’m still pushing myself to question and learn everything, not to be good at it, but to understand its context, how it correlates to each member of the team and how can I improve it with my knowledge and experience.

Up to this very minute, I’m still learning from everybody.

My knowledge in development, especially backend is still very limited but turn out would be very interesting if I could understand it better.

My goals are to understand how it works, how to improve it, how it affects ideations by knowing its limitation and how can I challenge it to create something new that could benefit more audience.


For those still experimenting with their career, my advice would be, to follow the knowledge. This is the era where we could acquire any skills if we have the willingness to learn and seek the right mentor or medium.

Another thing that is important is to have a positive attitude as when things did not go according to your plan, dreams or what ever you have set back then, it is you who need to tell yourself that, as long as there’s new learnings, stay, until you are ready to leave or have decided to do your own things.

“So, what is your talent,” if one would ask. Then, I’d like to borrow Einstein for that, “I have no special talent, I am only passionately curious.”

Understanding data to unlock behaviours

“What can they do with phone numbers and email?” One question that lead to a longer afternoon discussion, more than I expected.


A lot of programmers and developers implement their deliveries based on business requirements document or so called BRD. Referring to its name, the document does breakdown the purpose of app, web or features development but most often it does not outline the visions of it. By that, the discussions of the implementers mostly stem on how do we do or implement it, instead of why it needed to be developed.

So, back to the phone and email question. The discussion then was about e-payment data. Along the talk about the use of data, my friend, whom I see him as a very good developer questions on what kind of knowledge we can extract from mere phone number and email. He referred to the need of inputing a valid phone number and email to initiate an e-payment app.

Well, after securing my second cup of coffee to comfort myself, I try my best to explain to him what is it that we can dig from a single email and phone number.

Unlocking the behaviours. Our journey as customers start when we give our email and phone number to create an e-payment account. The two data open ways for the e-pay companies to spam us with enormous information, offerings, contest and lots of other activities gimmick to keep us engage with their services. This is only the beginning.

What sort of behaviour can be unlock?

Let’s start by asking more questions to make it more interesting, “how many time do you top up in monthly basis, at how much? What do you spend regularly with the e-pay? Is it within the app services outside purchase?”

Now, we’re talking, right?

Understanding behaviour through data would be the key to win the future. It is not as simple as having the data at hand, it is how we can utilise it to reinvent or even bringing something new to the table.

Every companies hold data in their pocket, could be information about their users, audience, services spent or given, employees working hours, productivity or anything. The potential to understand certain behaviours by mapping out or correlate certain data are limitless. From here on, we can build something with the purposes, like how to create more efficiency, creating new business, improving audience engagement to the services, etc.

Visions from insights. It’s the pattern that we try to seek and understand, that shapes our behaviour. The findings are what we called as insights. From here on, the next question would be what we going to do about it?

What to do with insights? Nothing.

As the question should be, what kind of insights can we acquire? It has to be more than finding out that 1,000 female users registered from Jakarta.

Getting useable insights are not easy. First we need to understand the bigger purpose of business or shall I say the company. Earning profit is the obvious, that’s why people build business at first place. I’m aiming little bit beyond that. What’s the mission?

Let’s use the e-pay app as example. If the purpose is to lead the market by presenting simplify payment solutions then the insights we need to seek from understanding the data needs to relate to what is the current problems with existing payment?

More questions need to be laid out in order to compile the right data, mapping it out and finding out the pattern, then of course create something out of it. Activities, reinventing or create new services.

From my perspective, it’s not just phone number and an email. It’s about getting a better grip of the end users by figuring out their behaviour through activities.

When I develop something, I always ask the team or client, what is it that we’re trying to achieve by creating the features? To eliminate the first 5-10 second of time of inputing data every time it’s used or to deliver efficiency to the users by creating a shortcut?

I believe, by understanding the purpose of implementation or the build up, we could create something that can be used for broader users and longer period of time-used. If the efforts are the same, why not building a better foundation for future used instead of mere now.

So, what’s next? With what we have right now, from social media to a bunch of apps within our phones, the potential use of data that companies can acquire are limitless. But acquiring is just the initial phase.

To have data is gold, but without the knowledge on how to expedite it, it would be useless.

What I’m interesting right now is how to transfer data more securely. But this would be for another topic of writing 😉

Lowest point, it’s just a phase, all you need is you.

I asked for inspirations, got prayers in return, could not ask for a better circle of friends.

This week, I asked for ideas for writing from my friends. “Inspire me,” I said through my IG story. Today, I wanna start with this one, “Write your lowest point, it will keep you grounded when you’re up there.”

The worst part of being at the lowest point is to meet the possibilities of losing yourself or giving up your value during the time frame. But the best part is, it is a moment to call out your finest version out of your chamber to level it up.

What we often forget, our lowest point should be mere a phase we need to go through, it should not define our entire life.

So, few years back, I was at point where I lost my business and few friends to follow it. It was greed, distrust and fear under one package. So I got the worst coming under one delivery. What I did not see at the time is that the downturn was preparing me for far greater challenge of my life.

During that moment, I remember a friend said to me, “Harty, you have nothing.” I was a bit disappointed to hear that from a friend, however it also made me understand what my surrounding value me for.

I believe losing money or the business is nothing, I could always rebuild it. Losing yourself during the time is the worst that could happen. Rebuilding fortunes can be easier than reinventing yourself once you have lost you. It is not as easy as taking a plastic surgery. Self recovery could take forever if you are surrounded with those who have no interest to meet your finest version.

If today, this week, this month or at early of this year you find yourself at failure, tell yourself that it is just a phase and it is okay to say it is not okay. I remember being inspired to post encouragement note to myself:

it’s okay to be not okay; it’s okay if things did not go according to plan; it’s okay to be mad. It’s okay to lose.

being positive is not ignoring all, but to keep more faith in the good behind the not okay.

it’s okay to feel disappointed;

it’s okay to be angry;

it’s okay to feel stupid;

it’s okay to complain;

it’s okay to cry;

it’s okay to fall;

it’s okay to get up late;

it’s okay to be left behind;

it’s okay to make faulty;

it’s okay to be ignored;

it’s okay to start late;

it’s okay to be lost;

it’s okay to be slower than the rest;

it’s okay to many more not okay…

the important question is what you gonna do about it? your decision and actions that follow it matter most.

complaining without offering solutions makes one a whiner; taking responsibilities is the difference. things you do to turn the table, making the ‘not okay’ a ‘so-so’ or better an ‘extraordinary.’ adjust to be better!

vulnerability makes you human; takes courage to embrace it. depression begins when you start hiding it. bitterness nurtured when you start blaming others.

Two things from myself that keep me going at my lowest point, gratitude and integrity.

Always keep gratitude in check. The only moment when I compare myself with people who are gifted with greatness is only to steal their fighting spirit or wisdom, not to feel sorry for what I don’t have.

Few of us realise that what makes life interesting is that it always presented a fine balance of everything. Instead of envying, I’d rather taking a closer look of what I have or could have better than those extraordinary personalities.

It could be as simple as a good health, supportive family, friends, a roof to shelter, a pet, freedom to dream bigger than myself, a good laughter, the list could be endless if I start counting everything as blessings. Up to the small things.

Integrity can be expensive. The right thing is always the right option to take, no matter what the situation is. To be able to keep your positive values and principles when people least expect it, is your most precious possessions.

By far, my lowest point has prepared me to be stronger for my the toughest moment and as reminder to stay humble for the blessings that come after.

a shared laugh

i always love a good laugh. it serves you well like a warm coffee in the morning. you’ll ignore all its bitter taste and let the warmness spread to your body and captivate your soul.

i was once captivated with a shared laugh. it’s the kind that u’d only found between conversations. that gives u comfort feelings. as if time finally took its vacation.

then u arrived to a brief seconds of silence. as if there is no time and space. inside, u hear urself saying one sentence, “i’ve found u.”

that moment gives u comfort, not sense of stupidity.

once, i told him, “make me laugh like that, again, i might tempted to keep you for life!”

so, find your reasons to laugh everyday. and when it last, cherish it.

When distance does not matter

Few years back, I remember sitting in a room discussing what would the future like. At the time, we were not talking about whether we would have self-driving vehicles or whether shared economy would be the next trend. It’s more to what would be the ground breaker that sets it apart from today.

Amongst the list discussed, one that I remember clearly was about how distance would not be a matter for us when people create or innovate. We thought would be fun to finally be able to beam from one place to another like we see in Star Trek. But again, if hover board and flying cars are possible now, transporting people might just happen quicker than we might imagine.

The concept are already amongst us if you notice. Holding a meeting with a room of people from around the globe, virtually, are nothing impossible. In case you have forgotten, Zuckerberg already has his own Jarvis.

Internet has presented us solutions on distance, making it affordable for everyone. Today, it is possible to connect with anyone from the other side of the globe in instant. Well, it’s not literally internet do all the job but you know what I mean.

Few years back, the telco companies reap fortunes by charging us long distance call. Now, the messengers apps allow us to make call to different part of the globe with only data charged. Could even be free if you use public wifi. Not to mention conference call features.

Conversation through Content

Thanks to social media, the surge of information has become unstoppable. Anyone can create content. From simply generating text post, creating notes, to being able to do live video stream worldwide. This kind of exposure previously was limited to the media packed with their heavy equipment. Now it’s available for everybody to use with only a smartphone and social account. The wider one’s network, the faster the stream spread.

Besides publishers, brands and corporates are began making their effort to be presence online too, to be easily searchable. Some embracing it by creating blogs dedicated to seed content to the world wide web. Trying to be totally available online by creating brand accounts in almost every available social channels. Pouring substantial amount of budget to social ads as investment or engage with influencers to generate maximum exposure.

However, the needs of generating engaging content has created redundancy of content. Finding the same articles, with the same angle being posted as new content at four different channels in a day has become more common. Die of creativity, welcome being practical.

All those efforts are aim to create conversation through content.

Seeding conversation is not an easy task as the problem is not within the topic but how ready are we to manage the differences surrounding the discussed matter. This is where most brands got it wrong and dread the social channels. They’re worried of any negative responses coming from the content they seeded in their social accounts.

Of course they are, considering the amount of investment they have poured in.

Well, they shouldn’t. Once brands decide to jump in to social media, they have to be ready to converse. Maintaining conversation. Creating personality would take the brand to the next level. Take Wendy’s sassy Twitter account for example. Are such investment worth it? I’ll leave discussion about ROI on different topic.

Social channels and messengers app are only few that helps us to eliminate distance. Any conversation, content can be spread easily, worldwide. Others viewing both serve the opposite seems have forgotten that social channels and any other apps available are only tools. It is us, human that create wider distance as we choose to engage more to the tools than to the people around us. So, the choice is ours to make.

What is Impossible?

People are not addicted to content. They are drawn to concept of having platforms where they can interact with others without being visible. How true one can be in describing themselves with their social channels. Do what they post represent themselves in their daily? Most probably not. There’s a lot to question.

Everyday, we are presented a new social channel or new features are introduced to make us engage even more to it. Facebook already spreading buzz about its future plans with AR and AI. And it’s very impressive. The big plan is to replace smartphones by presenting new experience of communicating to the table.

Seeing what they have presented so far, they might nail it. Impossible? I thought that was what people say about flying and computer and internet and phones and light bulb and long list of what we have right now.

Distance does not matter. If currently, you’re thinking of creating something or innovate, the aim is definitely no longer presenting solution mere to the local. Making it affordable to everyone, that’s the biggest challenge.

So what is impossible anyway? Soon, Elon Musk will show us what we can do up there.

Blank Paper

What are one without a soul.

Mere meat and bones.

So if life is only once, why wasting it,

by keeping an empty one.

Every books,

Every pages,

are written with purposes.

Blank ones shared no use until it’s written.

It’s the writer who decides.

It is us.

Cast me a spell to escape,

as I only see blank paper everywhere.

Broken me

I missed you from yesterday.
Who would see me through.
Who would put faith in me.
Who would said things gonna be alright.
Who promised to be around.

I’ve waited you from tomorrow.
Who will become my comfort when I needed.
Who will see the broken me.

Why can’t we go back to the way we were, you asked.

Well, I am still me, I said, only stronger.

*** This piece was writen on May 30, 2015. I found it stranded in draft section without a title. ***

Between ‘Fake’ news and ‘Fuck’ news

Recently, the term ‘fake’ news has become more and more familiar. It’s not the first time, false information spread through the media channels like what is presented to us via social media. However, the buzz surrounding this topic was started during Trump’s campaign. As we all know the result, Trump, with his famous tagline, “make America great again” has won the US election and currently sitting at the White House. Standford University has published a research on this subject.

So, what is ‘fake’ news and ‘fuck’ news, anyway?

I end up with these terms after seeing so many news articles landed to my timeline as my friends send across their ‘like’ button or share link to of certain blogs or so what they believe to be news sites. The increased overflow of articles from these unfamiliar sources were started around six-months back. Yep, Jakarta governor election.

What less people know, blogs represent personal opinion upon something, in this matter the writers opinion. Although we could find several blogs writings and/or articles packed with supporting data or facts, it is still and will always be considered personal opinion.

The objectivity of the content would always be subject for questions, unless we know the writers personally, or the blogs include a short biography or any relevant reference of the writers. In that way, as readers, we can do a double check on his/her overall view about written matters.

An interesting example of this might be the boy genius report or known as which launched in 2006. If you have time to dig deeper, there’s an interesting story behind it.

Yes, a ‘…‘ or ‘news….com’ or any other domain with news tag in it do not make the site a news site. Do a proper cross-check on items you read over the internet or about to share via social media. Don’t do blindly sharing without proper checking. Ask questions. Be critical!

News articles with no credibility linked to it, at all, would go straight to my ‘fake’ news list. Would I read it? Yes, if I find the title interesting, however if later I discover the content to be contradict with my previous readings without supporting facts or I could not find any link or references outside the site and not to mention there are no credible source of the writers, it stays as ‘fake’ news.

Social media offers room for ‘fake’ news or information to widely spread, and the scary part is, it could happen super fast. Facebook and Twitter appear as the commonly used. This matter has become more and more alarming as some parties have seen and aware the great advantage of harnessing this super power to sway certain perspectives and opinions towards something.

The most recent I found, same pattern growing in French entering its election period. Quoting to the news article, “researchers from Oxford University found up to a quarter of the political links shared on Twitter in France were based on misinformation. They were identified as deliberately false and expressed “ideologically extreme, hyper-partisan or conspiratorial” views with logical flaws and opinions presented as facts.”

A credible news article must stands the basis of What – Who – When – Where – Why and How; Confirmation from sources or facts being delivered; Covering facts and information on both side, if there are two side of the story. Balance with meaning no intention of weighing to one side of party. Lastly, the state of information shares great important for public. Whereas the writers feel obligated to make public of the information, without leaving behind the what – who – when and all those basic stands.

But wait, how about the ‘fuck’ news part? If the writer failed to deliver the above basis of credibility to the articles s/he wrote and provided no credibility about her/himself then, without a doubt, the news would end up in my ‘fuck’ news bucket. For me this apply to all articles, either coming from official news site or even more, the un-official ones.

It is up to us to sort out what we read and share.

Things we spread to our network becomes the most crucial part as there are always at least 3 angle of a story or information. The angle of the writer, the source and the angle which we don’t know and would remain secret until… well, maybe until Mr. Crab finally decided to tell Plankton that there’s no secret recipe 😉

Facebook has taken great seriousness over tackling the ‘fake’ news matters as outlined by its chief operating officer, Sheryl Sandberg in several media. Sandberg highlighted that Facebook is very determined on decreasing the financial incentives for false news because most of times it is financially driven.

At another source, as quoted to BBC Newsnight, ”We are really a platform and we take our responsibilities on false news very seriously. “False news hurts everyone because it makes our community uninformed, it hurts our community, it hurts countries. “And we know that people want to see accurate news on Facebook and that’s what we want them to see.” She said Facebook did not want to be an “arbiter of the truth”, saying having such an editorial voice was not “appropriate for us”.

How do we spot a fake news, here are 10 tips from Facebook itself, and more efforts from Facebook on fake news could be found here.

Fake news | Facebook’s tips for spotting it

. Be skeptical of headlines. The headlines of fake news stories are often catchy, and contain lots of capital letters and exclamation marks. If claims in the headline sound unbelievable, they may well be.

. Look closely at the URL. Many false news stories mimic authentic news sources by making small changes to the URL. You can go to the site to compare the URL to established sources.

. Check the source. Ensure the story comes from a source with a reputation for accuracy. If the story comes from a site you have not heard of, check their “About” section to learn more.

. Watch for unusual formatting. Many false news stories often contain spelling and grammar errors, as well as an awkward looking layout.

. Check the photos. False news stories often contain manipulated images or videos. Sometimes the photo may be authentic, but taken out of context. You can do an internet search of the image to find out where it came from.

. Check the dates. Fake news stories may contain timelines that make no sense, or event dates which are wrong or have been altered.

. Check the evidence. Check the author’s sources to confirm they are accurate. Lack of evidence, or a reliance on unnamed experts may indicate false news.

. Look at other reports. If no other news source is reporting the same story, it could indicate that it is false.

. Some stories are intentionally false. Think critically about the stories that you read, and only share articles which you know to be credible.

Belajar dari Keimanan Tetangga

That’s real COURAGE! I envy him, not for his religion but envy on how he keeps his belief. Being able to keep such faith when no one sees how he sees. Di akhir film, mereka yang paling keras berusaha nge-goyang keyakinan doi justru netesin air mata buat berterima kasih.”



Tulisan ini terinspirasi dari hacksaw ridge, film yang baru aja saya tonton malam ini. Jika kalian menyempatkan diri buat nonton film ini, pastikan nonton sampe habis ya… akan ada beberapa frame wawancara asli dengan si tokoh utama… yess betul… film ini terinspirasi dari kisah nyata!

Saya meyakini lakum dinukum waliyadin, untukmu agamamu untukku agamaku, tetapi hari ini saya iri dengan keyakinan si prajurit terhadap agamanya karena jika saya ditempatkan pada posisi yang sama, saya yakin tidak akan punya kekuatan plus keberanian untuk mengambil sikap serupa. Mending langsung pulang nandur jagung di rumah kalau udah di-rijek dan dihina begitu…

Gilak aja! Perang gak bawa senjata, gak mau ngelanggar 10 perintah Tuhan katanya. Gak mau pergi perang di hari Sabbath. Dipukulin sampe gak berbentuk tetep bertahan dan gak nunjuk orang-orang yang mukulin. Dia marah koq, tapi gak nyalahin orang lain atau Tuhannya. Tetap yakin pada hal yang dia yakini… orang tua-nya sampe tunangan tercinta-pun gak ngaruh.

That’s real COURAGE! I envy him, not for his religion but envy on how he keeps his belief. Being able to keep such faith when no one sees how he sees. Di akhir film, mereka yang paling keras berusaha nge-goyang keyakinan doi justru netesin air mata buat berterima kasih.

Saya gak sanggup memaafkan seperti sang prajurit, makanya saya iri… pengen bisa begitu? Bangeeett, makanya masih perlu banyak baca, pengen ketemu orang yang beda-beda supaya gak punya satu sudut pandang doank!

Yang kece adalah keberanian dan keteguhan si prajurit memenangkan hati semua orang. Satu orang mengubah keyakinan segambreng orang. Satu kompi prajurit ‘telat’ nyerbu buat nunggu si prajurit doa buat mereka sebelum berangkat perang. Kindness and humility that can touch the heart and break people’s belief… koq justru kita yang lupa yaaaa…

Gak sengaja lihat postingan salah satu teman Facebook yang isinya pesan yang disebarkan untuk grup tim yang meluangkan waktu melipir ke pusat Jakarta kemarin. Singkat cerita, pesan yang paling saya ingat adalah, ‘akan ada orang-orang tertentu yang disisipkan dalam rombongan, klo tertangkap jangan dipukuli tapi dibikin malu lewat media’.

Duh, bukannya dimaafkan, dilindungi supaya gak dipukuli yang lain atau coba kasih nasi bungkus gitu karena dia pasti cape en laper karena dah jadi penyusup seharian. Eh ini malah kita punya rencana berjamaah buat permaluin aja kalo sampe ketangkep.

Teman, pada saat kita siap mempermalukan alias buka aib orang lain, memang kita sudah siap dapat perlakuan serupa nantinya? Mempermalukan dia yang tidak tahu bukannya lebih jahat? Seperti menyalahkan kuda karena dia tidak bisa terbang.

Kenapa kita gak tunjukkan kebaikan… karena itulah yang orang tua, agama dan rasul kita ajarkan [gak usah kritik… ini buat saya sendiri… karena agama saya warisan dari orang tua; masih perlu banyak belajar *nyengir]. Ini saya abis gugling sosok bernama Tsumamah Bin Itsal.

Tepuk pundak mereka yang bersalah, ingatkan, ajarkan. Jangan dilakukan secara terbuka, ehm.. kalau bisa… Dan ketika ada orang yang meminta maaf, jangan malah diejek atau lainnya. Bukankah kita seharusnya merangkul dan mengajarkan dia yang tidak tahu? Jangan berburuk sangka dengan menuduh suatu permintaan maaf dilakukan dengan tulus atau tidak. Baik sangka bukannya lebih baik?

Yang kadang kita lupa adalah orang sudah mengakui kesalahannya dan siap menerima hukumanannya dengan ikhlas lebih mulia daripada yang ngejek… karena bisa jadi Allah memaafkan. Enak banget, begitu ya? Tapi enak-kan kalau semua kesalahan kita dimaafkan Sang Khalik pada saat kita meminta maaf dengan sebenar-benarnya?

Beruntunglah mereka yang segala kesalahannya dibayar sebelum kematian, maka Insya Allah segala kebaikan menyertainya setelah kematian. Tapi karena yang mati tidak pernah hidup lagi, banyak diantara kita yang sibuk menghakimi kesalahan orang lain, seolah tidak yakin ada hidup setelah mati.

Kenapa saya tidak mengupas tuntas soal kesalahan si koko… karena kita juga salah pada saat kita tidak memaafkan dan justru malah mengejek. Karena kita salah berburuk sangka terhadap itikad baik orang yang meminta maaf. Karena kita bersalah pada saat kita tidak merangkul dan mengajarkan. Karena kita menuntut keadilan di bumi seolah kita tidak yakin pada keadilan yang lebih agung. Karena saya terlalu sibuk mengurutkan kesalahan kita sendiri dan kurang pandai menjelaskan bahwa menghitung kesalahan sendiri lebih baik daripada menuliskan daftar panjang kesalahan orang lain.

Belakangan kita terlalu sibuk menjadi hakim atau mempermalukan orang lain. Yuk pakai analogi paling sederhana.

Pernah jadi pengurus kelas pas sekolah dulu? Susah kan? Kalau terlalu baik dibilang sok cari muka, lapor yang salah ke guru dibilang sok bener. Selalu adaaa aja yang gak puas. Padahal itu cuma puluhan orang.

Bayangin jadi pemimpin jutaan orang. Gak bisa ya kita jadi orang yang ikut membantu membenarkan hal-hal kecil disekeliling kita tanpa terlihat gituh… tapi ah nanti gak kelihatan orang banyak ya amalnya… males yah?!

Negeri ini unik justru karena keragamannya, karena perbedaannya. Hayoo… baru kemaren kalian posting soal sumpah pemuda.

Apa yang saya tuliskan ini murni merupakan pendapat subjektif saya dan tidak mewakili umat Islam, karena masing-masing dari kita bisa jadi memiliki sudut pandang dan pemahaman yang berbeda. Semoga perbedaan pandangan yang ada bisa menjadi titik awal bagi kita untuk mempertanyakan segala hal dan menjadi selangkah lebih dekat kepada kebaikan — belom sampe loh ya… baru selangkah lebih dekat.

Oiyaah… last note buat Om Mel [Gibson]! Efek Hollywood-nya rada lebay sih tapi pesen moralnya kece badai!

Data, the beginning or the end?

There are two things that can boost my mood, they are writing or reading. Either one always help me to see different angle or lead me to a point of whatever happen to me, it’s just a fragment piece of the universe. Most of time, this make me understand more things and be positive. How so? When I write, I like to dig deeper on things that inspire me which lead me to read more. Whereas when I read, it would inspire me to write things from a new angle or simple connect with anything at my surrounding.

So this time a good friend of mine asking me to write something about data. And I found myself laugh at the moment as few weeks back I remember reading an article about data as the new oil. For me, that is half correct. I believe finding ways to map out the data then understand how to use the data forward is what matter most.

I was lucky, my early journey in digital space was all about data research. Digging up hundreds of thousand social media posts since the early age of Facebook and Twitter. The Windows 8 launch was one of few campaigns I remember involved with. For this one, Microsoft has done quite superb effort to gather insights prior to the official launch of the product, during and also after. I can’t remember which APAC countries involved but South East Asia’s countries are a definite list. We map out comments from forums, posts from Twitter, Facebook, blogs up to official news site to draw insights from it.

Our biggest challenge at the time is to present the data as findings and suggest actionable recommendations from it. Again, it was not easy as social media was just a newborn at the time and gathering insights from it was also new. It was not easy for the team to gather additional info to support our findings and turn social media buzz into insights or moreover facts.

Then, should data be the beginning or the end in developing products or brands? From my humble opinion, it could be both as it will be depending on your needs.

Let’s say you’re about to present a new product or brand to a market. Data should be your beginning. Well, thanks to social media, digging insights no longer premium stuff which can be done by big research company. With Google or late Topsy – I’m still waiting what would Apple do to the once the best social media search engine – we can do our own research about the target market, competitors.

Well it’s a free information world after all. Some of us might already aware that we can use Google to dig all you need to know about your target consumers from their preference up to social media activities with one note bear in mind, you know what keywords to use and what to search.

But this is when things getting more interesting, once a product or brand release to the market, you would need data as your closest partner and also your end as a form of review. Why I said it’s an end? Because this is the point where you want to move forward with what you have or end of your campaign and make the data as a new beginning.

For me personally, when I draft a proposal or came up with certain ideas. Data has always been my first pit stop and use it to support my deck. To answer questions, like how can I make it more than a pile of words or pretty images or how can I relate to my audience or my client.

There are lots of analytic tools out there, from free up to super expensive ones. However, what most us fail to see is that, understanding what the data said and how to use to it for the benefit of our works, products or anything across your mind is required one who knows to map it out and translate it into more friendly language. From pile of numbers or charts into words we spoke every day.

In return to her, who inspire me to write on this piece, I’d like to introduce her baby, Ombaq to all of you, who are willing to spare time reading my writing. As much as I’m grateful for your time reading this, I’d be thankful if you visit her site for a minute or two. For brands using social media would find Ombaq very helpful as the tools could help you to do bulk scheduling. What’s a bulk scheduling? Check out the site to find out more 🙂